Recruitment marketing horror stories and how to avoid them!
Join 2 of the UK's most notorious Recruitment Marketers for an eye-opening presentation on the epic fails and facepalm-worthy moments in recruitment marketing. We've all heard the success stories, but what about those cringe-worthy campaigns that missed the mark? From job ads that attracted the wrong crowd to social media blunders that went viral for all the wrong reasons, we're diving deep into the horror stories that will make you laugh, gasp, and maybe even shed a tear.
In this session, we'll recount tales of:
The Phantom Job Ad: A position so vague, even Sherlock Holmes couldn’t decipher the job requirements.
The Social Media Meltdown: When a hashtag campaign spiraled out of control and attracted internet trolls instead of top talent.
The Automated Catastrophe: How over-reliance on recruitment bots led to a PR nightmare and some very confused candidates.
The Culture Clash Calamity: Tone-deaf marketing that backfired, making a company the talk of the town – and not in a good way.
But it's not all just for laughs. We'll also share valuable lessons and actionable tips to help you avoid these pitfalls and craft recruitment marketing strategies that truly shine. Get ready for an engaging session filled with humour, horror, and plenty of “What were they thinking?!” moments. Whether you’re a seasoned recruiter or just starting out, you’ll leave with a renewed sense of what not to do and a toolkit for recruitment marketing success.
Prepare to be entertained, enlightened, and better equipped to attract the right talent – without the nightmares.
