For a long time – external changes such as technology developments have made long term predictions difficult and the pandemic has made this almost impossible. By the end of March 2020, most if not all recruitment businesses had thrown their strategies out the window and today’s plans have never looked more different. And with strategy dead, authentic leaders will be key to driving and delivering future business growth.
In this session Ann will outline her insight into the future of recruitment leadership and planning for an uncertain world, including:
The difference between strategy and planning
Finding your North Star
The role of the new, authentic recruitment leader in today’s environment
And much more!
Neil will talk about recovery and the role recruiters can play - opportunities with clients, based on why getting recruitment right matters for them. Drawing on ground breaking REC research and links to major client organisations, he’ll identify some key trends that will set firms apart.
Bringing science and digital innovation to recruitment - The changing face of psychometrics
Dr Moloney explains how a new digital tool is revolutionizing traditional recruiting processes.
Do you want to know if a candidate has drive and potential? Or if they are too risk averse? Too rivalrous? A C.V won't tell you and may trigger subconscious bias - what you see is not always what you get. The Cambridge Code digitises the experience of sitting with a Psychologist and is the first innovation in this area since the 70's. Unlike traditional psychometric tests, which look at visible behaviours, TCC maps the subconscious, predicting and explaining behaviours - in a timely and cost effective way
Times have been tough and future is uncertain. Each one of us is looking for that differentiator to stand out in front of our clients and candidates. Now is the time to be proactive and NOT reactive, opening your mind to trying new things and embrace the unknown, showcasing your key personal attributes. Your professional focus, experience, track record, methodology, product or service marketing each one of these makes you stand apart - and no one knows you better than you yourself! Hear from my perspective of how to be different and be heard.
Prejudice on the grounds of sex, gender, class, sexuality and race pervades work places today, leaving employees from historically marginalised backgrounds excluded or silenced victims of entrenched bias. The result of this widespread problem, which infiltrates our recruiting processes as much as our workplaces, is that our currently available pool of talent is far less diverse than what it should be – and worse, many people do not even notice.
All of the above needs to become a thing of the past and I believe that recruiters can and must take steps to effect positive change for the future. This talk will provide advice on how to tackle obstacles such as the operation of implicit and subconscious bias, what recruiters can do to attract a more diverse pool of talent, and why we should embrace diversity in the first place.
Diversity and inclusive recruitment should become the norm. But things won't change if you don't!
Why Recruiters Should invest in their personal brand
You give your best, perform well and hope it gets you noticed, but while good performance is important and critical to advancing your career; unfortunately, it's not always enough. Many of your peers are doing great work as well. You have to do, have, be something more than that to stand out from the crowd.
How do you make sure people remember you? How do you make a solid, lasting impression? What makes you different and how can you stand out from all the rest?
A massive difference isn't required, but a noticeable one is. Often the simplest differentiation can be the key to establishing your brilliance.
"It's not enough to do your best; you must know what to do, and then do your best."
Surviving and Thriving - 10 years in the top 5 in the world
I would like to speak about how I survived the ups and downs of being one of the fastest female swimmers in the world, stories from my career about dealing with things you cant plan for and how everyone can use the same skills to thrive!
Less cold calling - three simple ways to use your tech that create success
The economy is like a coiled spring, ready to unleash a tidal wave of opportunity. Not everyone will capitalise on it though. With more pressure than ever on pricing and value protection, you need to have everything in place to
ensure you're ahead of the game, and technology holds the key.
Video has reached a turning point in the world of recruitment. What was a nice to have, has become a necessity.
What we see in the market is a myriad of different video solutions, all trying to turn the commodity of video into the productised functionality. But what does the video turning point actually mean for the future of the recruitment market. Where are recruiters under threat, and how do they use video as part of their proposition to protect themselves form internal recruiters taking a bigger share of the market?
I'd like to talk through our thoughts on how video can empower more consulting and transparency with clients, leveraging further added value through services, as opposed to cutting recruiters out of the recruitment process entirely.
Video and AI could be a threat, but it's also an opportunity to add more value with less effort.
There are so many myths about retained search.
1. It's only suitable for senior or executive hires
2. You need to have 5-10 year experience in order to sell it
3. You can only sell it to clients you have an existing relationship or track record with
4. It can't be sold to internal TA or HR teams
5. The commercials should be structured into 3 stage payments
The reality is:
I have taught contingent recruiters with 12 months experience how to convert contingent work to retained, and they have gone on to win and deliver hundreds of thousands in retained revenue.
I have successfully won and delivered assignments for £25k telesales jobs and £500k board positions, and everything in between, all on a retained basis
There is an easy way to sell retainers regardless of your market, experience level or client base.
And I'm going to share it with you in this session.
Recruiters - Which Social Media Trends Are You Leveraging In Your Business?
With the rise of new social media platforms, the introduction of new content formats, the shifting of audiences and the continuous changes to algorithms it's no wonder many recruiters find social media overwhelming. In this session, Christina will break down the latest changes, trends and updates that are most important to you and your recruitment business. Prepare to leave the session confident in what you need to do next to maximise your social media presence, leverage your audiences and ultimately build upon your recruitment marketing efforts.
AUTOMATE: How to automate your processes and speed up your recruiters
Recruitment automation is the new black and a deal maker for many recruitment businesses, especially during this time of need for more effective sourcing and sales.
It's never been more important to work with what you have, and simply "monetise" it.
How can you automate your:
1. Systems, to generate real ROI?
2. Data, so it's a monetised asset??
3. People, so they stay and are super-profitable? And perhaps negate the need for massive hiring sprees?
Recruitment automation is not about robots, it's about:
1. Doing what do you want to do, but don't have time
2. Doing what your recruiters should be doing, but don't do
3. Creating time to place more, bill more, sleep more
2021 need to be smart, slick, focused. Automation of your systems, data, and people is key.
How to lead a business to survive and pivot successfully when a global pandemic takes hold just 4 days after completing an MBO
The week before the country was thrown into lockdown we were focused on completing an MBO, a quick one at that, it was only 10 days in the making, a milestone and record! Focused on beating the imminent budget and ER changes we delivered it in record time, but before the ink had gone dry the world was changed and the course of the business and 2020 forever.
With the heritage of our business in retail and hospitality we were impacted immediately, what we did, how we made decisions and the leadership delivery was all going to impact on if we survived. The MBO seemed easy and in many ways meaningless.
Our ability to work together, focus on change, have an authentic and people led strategy led to us thriving this year and moving into becoming a discipline not sector led recruiter. Covid 19 gave us opportunities as well as many threats, I would like to talk about how this impacted the team, our leadership and me personally and my goals on MBO - how they changed, what our structure then became, the lessons learnt and how we navigated it.
Data stories: The key to driving a top-performing recruitment agency
Define your business through data stories
If we've learned anything from 2020, it's that data management is crucial to your business's survival.
Let's not slip back into old habits and consider how you can use the data in your recruitment business to drive sales.
Your key highlights from the session:
• How to introduce data stories into your business
• Using data as a sales tool and build your credibility
• How to start making data-based decisions.
Handpicking the right talent is critical to any growth focused recruitment business and now is the time to find amazing recruiters.
What is your attraction strategy?
Are you looking in the right places to find raw talent?
How do you develop and retain your great billers?
Having built a track record of success in hiring and developing recruiters, spending the last 6 years of my career with a business growing for a successful sale which we have achieved this year - I would love to share some of the winning strategies and mistakes to avoid!
You have survived 2020 but how can you thrive in 2021 and what is the market likely to throw at you? The presentation presents an answer by examining of SIA's research and surveys including our Covid Playbook, Global Forecast, UK Staffing and Buyers Surveys and Workforce Solutions Ecosystem.
Be more productive, more efficient and more profitable
The game has quite literally changed and so too have many recruitment businesses, that are using this time as a once in the lifetime opportunity to become more productive, more efficient and more profitable in everything they do.
We will show just what that looks like as we give you an insider view of those recruitment game changers.
Take on the ‘Big Boys' at their own game – and beat them!
Do you want to increase profit and turnover through the expansion and development of your products, services and pricing models? You can win recurring business and revenues that will increase your turnover and profits and generate an increase in the value of your business. We will share how best to segment your client relationships, strategic tactics to develop them, what and how to look out for opportunities, leveraging service creep, along with innovative techniques and strategies that will enable you to compete with the best-known brands in the market and beat them at their own game.
Mission Impossible? How to make more sales with no cold-calling
Last year I billed over £150K without making a single cold call. Even though I have over 25 years' experience in recruitment sales, I hate bashing the phones and I don't do it anymore. I achieved this because I have an effective referral marketing strategy in place. It's a more cost-effective, profitable, and pleasant way to do business.
The presentation will cover:
* What is referral marketing?
* How to create a referral strategy
* How to capitalise on existing networks
* How to create power teams that will pass you regular business
* Tools & tips
2020 was a very different year for our industry. We're taking a look at how the industry performed and what the data predicts for 2021 and beyond. Join Alex, as he walks us through a worldwide view of the data, the outcomes, and where we need to pivot to make the most of opportunities in 2021.
Successful adaptation: new markets, products and channels
Recruiters often stumble into new markets without a clear idea of their scope, sustainability and potential. A few are able to invest confidently because they are effective project managers, able to identify a market gap and the products and services that will get traction. If you are considering a change in your markets or portfolio, learn the step-by-step way to ensure your new offering is a success and get stakeholder backing, and avoid being a "me too" provider in areas which are already oversupplied.
Alison has a track record of building market-leading share in new markets, both herself and as a NED to other recruitment business owners. Understanding the dynamics of different markets, how to launch and how to manage recruiters in new markets (instead of being smoke screened by secondhand information), this speaker will give you a series of practical steps and some insider tips.
The Authentic Recruiter: the 5 ‘I’s of Incredible Performance
In this talk, I want to share with you:
* how to stop playing small and elevate yourself and your offering
* the mindset strategies that actually work
* how values and vulnerability lead to recruitment success
* And what authentic, values-led recruitment thought leaders are doing to ensure the best of the recruitment industry survives