As an expert consultant and trainer Craig works with a wide variety of organisations on projects including: business strategy and planning; marketing communications; content consultancy; and talent attraction.
Recent clients include: Allianz; Virgin Media, Mott Macdonald, Worldpay, BP, Dennis Publishing and the John Lewis Partnership.
With a career spanning senior management in media, marketing services, training and management consultancy, most recently as Head of Client and Commercial Services for ContentETC, Craig has a unique and wide-ranging insight into successful business performance, strategy and communications.
He has built a strong reputation for generating rapid, effective results in the training room. His IDEA model is now a widely-adopted template for professional copywriters, and his expert advice, support and guidance is relied upon by organisations of all sizes in the private and public sector.