Janine is the founder of JO&Co, a strategic marketing consultancy that helps businesses grow through clear thinking, creative ideas, and commercial focus. With over 25 years’ experience across agency, in-house, and leadership roles, she’s seen first-hand what happens when marketing is truly valued and what happens when it’s not!
Janine works closely with founders, leaders, and marketers to align brand, sales, and strategy always with a focus on making marketing deliver. She’s also a passionate mentor, helping marketers build confidence, clarity, and careers they’re proud of.
Whether she’s launching a brand, fixing a funnel, or helping a business find its voice, Janine brings sharp thinking, commercial focus, and a healthy dose of Northern honesty.
She’s also one third of What’s the Point? – alongside the awesome Clair Bush and amazing Kristie Perrotte: a podcast and live series giving marketing its seat at the table (and not being polite about it).