For the past 15 years Kristie has helped recruitment teams and businesses thrive with strategic marketing. Whether through her role as an international director of communications and steering committee member for a global S&P 500 firm or today as Founder and Virtual CMO of Thrive Marketing Communications, Kristie is passionate about all things recruitment marketing in a digital world. She works with recruitment agency and in-house teams to acquire more customers – whether candidates, clients or colleagues by developing inbound marketing strategies to drive more leads, understand and engage audiences and create brand evangelists along the way. By leveraging data and insights, she works with businesses to identify what’s working, constantly testing, retesting and pivoting strategy to deliver marketing and talent acquisition programmes that are focused, cost-effective and aligned with business goals and needs. Through the team at Thrive Marketing Communications, Kristie helps businesses thrive.