Matheos Simou is the Creative Director of Onset Brand Consultancy (OBC), a design consultancy solving complex issues consistently and effectively for businesses, marketing, advertising and content strategy. With over 15 years of experience in design for recruitment services, Mat has onset over 40 business identity design projects from multinational recruitment organisations to niche recruitment services, boosting return on investment. Matheos also runs Recruitment Unbranded, insights written by the recruitments creative community and Flipping Branded: A free guide for individuals and businesses who like to learn how to define their brand without EVER saying a word.