Are your top billers consistent... or streaky? Are you building a team that performs without constant firefighting? Are your hiring decisions increasing valuation, or quietly draining margin? Most recruitment businesses blame the market. The best ones fix behaviour. In this panel, we’ll explore what truly drives revenue, retention and long-term value: the behaviours behind consistent billings, the habits that erode EBITDA, the impact of AI on recruiter performance, what changes when you scale from 5 to 15 heads, and how bias-led hiring can cost six figures. With insights from Calum Lyle, Gemma Downing-Mapp and Cally-Marie Burgess -  plus a challenge from Bobby Banerjee on hiring for the right behaviours from day one -  this is a commercial conversation about building recruitment businesses that outperform the market. The gap is widening. Which side are you on?