How Small Agencies Win Big Clients: Real Strategies That Work
This session breaks down what recruitment needs to look like in 2026 to stay credible, competitive, and valued by clients. Ameera shares practical, real-world methods for improving shortlist accuracy, interviewing candidates beyond the surface, and building trust with senior stakeholders. Drawing on experience working across the UK, Saudi Arabia, UAE, and Egypt, she explains how agencies can adapt to fast-changing markets, differentiate themselves from larger firms, and deliver work that genuinely meets client expectations.