Big Mac Thinking: The Secret to Consistency and a High Performance Culture

Most recruitment agencies are built around brilliant people. The trouble is, brilliant people like to do things their own way, and when everyone is doing things their own way, the standards you've worked so hard to build start to slip, person by person, desk by desk, day by day. You find yourself in the Frustration Gap: the distance between the standard you set and the standard that's actually delivered when you're not around. Every agency owner recognises it. Most have just accepted that this is the price of having a team. Marianne Page spent close to three decades as a senior manager inside McDonald's, one of the most operationally consistent businesses ever built. Not consistent because of rigid rules or armies of managers checking up on people; consistent because every single team member, from a teenager on their first shift to a seasoned manager, knows exactly what good looks like, why it matters, and how to deliver it. In this keynote, Marianne reveals the thinking behind that consistency and shows agency owners and their leaders how to apply it inside their own agency. Practical, grounded and built on real-world experience, this session gives every delegate a clear picture of what's really getting in their way, and a clear path to their own high performance culture.