F*ck Personal Branding? How Recruiters Build Trust and Win Business

What makes a recruiter's personal profile useful, credible and commercially relevant? This discussion explores whether personal branding has become formulaic, what authenticity means in practice and which habits recruiters should reconsider. It is for recruiters, agency leaders and marketers who want to build stronger connections with clients and candidates. Delegates will leave with a clearer view of how an individual profile can support trust and business development, plus practical ideas for communicating their expertise in a way that feels natural and relevant to their audience.