Who is she? Harriet runs huzzah! digital and our sister company huzzah! recruit. With more than 10 years’ marketing experience, she decided to take everything she’d learnt in fast-paced ecommerce environments and bring it to the recruitment industry.
What does she know about recruitment? Over the last 5 years, she’s worked with recruitment agencies across the UK to help them build their marketing function, make their website transactional and track profitability and ROI from marketing.
What does she know about marketing? With experience across all areas, she’s just as happy building a strategy as she is running an SEO campaign, creating content and emails or building websites. With a focus on engagement and generating inbound leads for consultants, she takes a holistic view and is a big advocate of using data to drive conversion.
What’s her ‘quick tip’? Have a website that’s firing on all cylinders. It’s not just a shop window, it’s the promo girl (or boy) dragging you into store, it’s the IKEA walk-through that inspires you to buy, it’s the person at the checkout taking your email. Give it as much love as you give your consultants, and it’ll do half of their job for them