Kruthi Gonwar heads product marketing for Zoho Recruit. In her seven years with Zoho, she has created and worked across growth marketing and lead-nurturing campaigns. Her scope of work also includes market study, tradeshows, and working with analysts, partners and influencers. She contributes to creating user education material and domain-specific content on the recruitment industry, that creates awareness about the scope of Zoho’s recruitment platform. Her passion for writing comes from her past experience as a mainstream journalist.