Claudine Collins
Claudine Collins is a highly respected business advisor, Non-Executive Director, and commercial leader, motivated by a simple belief: when client value, culture, and commercial strategy are aligned, organisations grow faster and people do their best work.
With over three decades of industry experience, Claudine works closely with boards and leadership teams to drive sustainable growth, strengthen culture, and build high-performing organisations. She brings deep sector knowledge, extensive senior-level connectivity, and a trusted network across media owners, partners, and commercial leaders.
Alongside her commercial career, Claudine has been part of the final-stage interview process on BBC’s The Apprentice since 2013 and appears regularly on The Apprentice: You’re Fired. Most recently, she served as Chief Client Officer at EssenceMediacom UK, overseeing more than 200 clients and £2bn in billings, while delivering industry-leading client satisfaction. She is also a board member of Cancer Research UK and a long-standing member of WACL, and regularly speaks on leadership, growth, and culture.
Sessions
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Lessons from the Apprentice: How to Judge Talent, Credibility & Potential18-Mar-2026Velocity Stage